DEATS with Deanna: Discussions around Food & Entrepreneurship10 Elo

She Walked Away From a Membership and Built a High-Ticket Program

What if the niche you've been searching for is already revealing itself through your own story?

When Wendy joined my Online Entrepreneur Academy, she was a perimenopause dietitian with more than 20 years of experience, a mid-ticket offer, and a business that had started to feel stagnant. Then, while navigating her own cancer treatment, she began sharing her experience online and everything changed.

In this episode, Wendie shares how one vulnerable post opened the door to hundreds of conversations with women navigating cancer treatment and survivorship. Those conversations ultimately led her to pivot her business, create Nourished After Cancer, rethink her offers, and build a program around the deeper support women were actually asking for.

We also talk about what she learned from launching her new offer, improving her discovery call process, letting go of low-ticket business models, and finally finding a niche that feels deeply aligned with both her expertise and lived experience.

In this episode, I cover:

Why Wendie's perimenopause business had started to feel stagnant
How sharing her cancer journey changed her messaging and engagement
Why listening to conversations in the DMs helped reveal her new niche
The power of combining professional expertise with lived experience
How Wendy worked through fears around charging for her support
Why a "no" on a sales call may simply mean "not right now"
What she learned from debriefing and improving each launch
How small changes to her discovery call process improved conversions
Why people buy when they feel deeply heard and understood
The shift from low-ticket offers to a more aligned business model
Why staying in the wrong niche or program can carry an opportunity cost
How finding the right niche opened the door to partnerships, referrals, and new opportunities

Connect with Wendie:
Website: https://wendie-taylor-nutrition.circle.so/myprograms
Instagram: @nourished.after.cancer

To receive my weekly newsletter with more business, marketing, and entrepreneurship insights, send me the word "newsletter" in a DM.

And if you enjoyed this episode, leave a rating or review on Apple Podcasts or Spotify. Your support means more than you know.

Connect with Deanna:

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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