1820-CarlGould-70secondCEO-Are You as Committed as Your Customers Are

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results.

In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor.

And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which they thought was the fourth meeting with the other people.

I just played along with it. I'm like, oh, well, how are we doing so far? We're like really close. And they said, I can't wait to come to the discovery day.

I'm emailing the team, when's the next discovery day? I get the note back, I'm like, put this person on the invite right away. And by the time they woke up and realized that we had them, all right, fine. Now and again, you step in a little dung, and you get a little bit lucky.

And maybe you make your luck by being out there and putting yourself out there and doing the work. For the most part though, we still gotta go out and get it. And the marketplace doesn't care what you did yesterday.

They like your resume, they like your business card, they like that you have the expertise that you had, but tomorrow someone's gonna beat you to it.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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