From Bourbons to Box Office: How One Distillery is Continuing to Innovate

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps six taps of craft beer in his tasting room because he wants to have something for everyone.


In this conversation, Brandon breaks down how he thinks about storytelling, experience, and community in a way that translates directly to the taproom world. He runs bottle club classes built around getting to know his customers, books events, and has figured out how to make every interaction feel personal at scale.


We get into the parallels between brewing and distilling, what it actually looks like to run a family operation, and how chasing the right partnerships can open doors you didn't know existed.


Join us for a conversation on what we can learn from our peers in the spirits world.

Join us in person for CBP Connects Tampa
December 7-9, 2026
Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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