Episode 17 - From Start-up to Scale-up: Reflections on Australia's Innovation System with Dr Katherine Woodthorpe AO
Tech Transfer Talk26 Tammi 2023

Episode 17 - From Start-up to Scale-up: Reflections on Australia's Innovation System with Dr Katherine Woodthorpe AO

In this episode, Dr Katherine Woodthorpe AO joins us to explore the challenges of moving from start-up to scale-up. From addressing foundational tech transfer challenges such as articulating product benefits and identifying market needs, we discuss tech transfer as being the first step on a journey of technology commercialisation and business establishment. Scaling up emerged from the recent National Innovation Policy Forum as a challenge to the Australian innovation ecosystem and we explore the contrasting nature of ICT and bio-physical technology scale up challenges. Katherine reflects on observations from Fishburners and Cicada Innovation, their respective supporting ecosystems and the pathway to the first Minimum Viable Product and ongoing product and market development.

We also explore the strategy of shelving IP, and whether it's a deliberate or emergent strategy and the factors that influence shelving, such as people, timing, market analysis and resources and touching on the ability to say 'no' - the 'sunk cost' fallacy as a countervailing force to saying 'no' and the ability to strategically assess patenting options. We reflect on the nuances Australian system of the need to publish in contrast to the need for secrecy around know-how to create value and the domestic settings around academic career development and the ability or inability to migrate between the university and CSIRO research communities and industry.

An episode for those working at the intersection of start-up and scale-up challenges.

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Episode 65 - Four Innovation Barriers - Set in Concrete with Clare Tubolets

Episode 65 - Four Innovation Barriers - Set in Concrete with Clare Tubolets

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Episode 64 - Able Weiss: Insights On How to Get Deals Done with Steve Weiss

Episode 64 - Able Weiss: Insights On How to Get Deals Done with Steve Weiss

I had the great privilege to have Steve Weiss join me on the podcast this month. Steve Weiss, CEO and co-founder of Grey Heron, and a member of Jim Lane's notorious 'Due Diligence Wolfpack', shares ke...

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Episode 63 – Notes on Innovation in Music with Peter Tregear

Episode 63 – Notes on Innovation in Music with Peter Tregear

This month it was a great pleasure to reconnect with Peter Tregear, both school and college colleague, to explore the world of innovation and in turn technology transfer in music. This was a thoroughl...

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Episode 62 - Building the Tech Transfer Club with Lisa Birrell and Greg Harper

Episode 62 - Building the Tech Transfer Club with Lisa Birrell and Greg Harper

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Episode 61 - Tech Transfer, Innovation, and the Future of Chemicals with Victoria Meyer and The Chemical Show

Episode 61 - Tech Transfer, Innovation, and the Future of Chemicals with Victoria Meyer and The Chemical Show

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Episode 60 - An Analyst's Perspective on Innovation Demand with Dennis Voznesenski

Episode 60 - An Analyst's Perspective on Innovation Demand with Dennis Voznesenski

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Episode 59 - The C is for more than Commercialisation with Jane Fitzpatrick

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Episode 58 - Bringing Products to Market with Jarett Abramson

Episode 58 - Bringing Products to Market with Jarett Abramson

I had the great pleasure of catching up with Jarett Abramson, who was 'between gigs' since his departure from Provivi and his imminent (and arguably eminent) commencement at BASF in Europe. The journ...

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