How To Find Your Perfect Messaging (1 Weird Test)

You launch something you know is good. Your audience has been asking for it, the sales page is built, the content is ready, and the emails are sent. Then you wait for the sales to roll in.

But nothing happens. Just crickets.

Was the price too high? Was the promise weak? Was the headline wrong? Maybe the guarantee missed the mark, or people simply didn't like the name. There could be dozens of reasons an offer fails, and without knowing which one caused the problem, it's easy to scrap everything and start again.

But that teaches you almost nothing. You know the offer didn't sell, but you don't know why. And if you don't know why, the next launch is just another guess.

There is a better way to find the answer, and it comes from an unlikely place: the famous George Foreman grill.

Useful Episode ResourcesFREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

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