'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession

'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession

SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription. Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the "influencer recession," when aspirational content no longer works and creators have to come up with "brand-safe rage bait." What does this mean both for the content landscape but also, for rage itself? CHAPTERS 00:00 Introduction 02:00 What is the "influencer recession"? 02:45 The clipping economy & fake virality 05:15 Audrey Peters & the $25 DoorDash coffee 10:30 Why the Alo yacht flopped 14:35 Why Birkins are embarrassing now 19:30 The OpenAI influencer farm trip 24:00 Brands manufacturing their own rage bait 30:00 How Substack changed the game 34:30 Is rage bait losing its power? Read Rebecca's story: The Influencer Recession — https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html Edited by Chrissi Harris. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(71)

Is Fashion in Total Creative Collapse?

Is Fashion in Total Creative Collapse?

*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.* Is fashion in the throes of a total ...

10 Elo 41min

John Galliano Is Finally Getting a Met Gala. Should He? (Teaser)

John Galliano Is Finally Getting a Met Gala. Should He? (Teaser)

John Galliano is the subject of the Costume Institute's 2027 exhibition and will be celebrated with his very own Met Gala. Galliano's biographer Dana Thomas — author of Gods and Kings, a dual biograph...

4 Elo 8min

The Louvre Heist and Shady Billionaire Art Owners

The Louvre Heist and Shady Billionaire Art Owners

"Parisian Heist" author Jo Piazza joins Amy to break down the October 2025 Louvre robbery — the suspects, the mysterious "sponsor," and why authorities aren't sure the suspects are telling the truth....

3 Elo 45min

How Meta Turned Smart Glasses Into 'Hot Surveillance Summer' (with Taylor Lorenz)

How Meta Turned Smart Glasses Into 'Hot Surveillance Summer' (with Taylor Lorenz)

In this special episode in collaboration with the Power User podcast Amy Odell joins tech journalist Taylor Lorenz to trace the arc of wearable tech — from the abomination that was Google Glass to Sna...

30 Heinä 43min

The Kennedys and British Royals: Diana's Death, Meghan Markle's Muse, and JFK Jr.'s Ego

The Kennedys and British Royals: Diana's Death, Meghan Markle's Muse, and JFK Jr.'s Ego

***SUBSCRIBE to the Back Row newsletter for more coverage like this. Go Premium and save three months on an annual subscription.*** Town & Country editor Caroline Hallemann's new book is The Kennedys...

27 Heinä 58min

A Stylist to Billionaires on How the .01 Percent Really Shop

A Stylist to Billionaires on How the .01 Percent Really Shop

This is a teaser of a paywalled podcast. Get the full episode by subscribing to the Back Row newsletter. For podcast content only, go Premium on Apple or Spotify. Joy Cioci has been in fashion for 2...

20 Heinä 24min

Phia's Latest Scandal: Is Phoebe Gates's Startup in Trouble?

Phia's Latest Scandal: Is Phoebe Gates's Startup in Trouble?

Lawyer and The Fashion Law founder Julie Zerbo makes her Back Row pod debut to discuss the latest Phia scandal. The startup, founded by Bill Gates's daughter Phoebe Gates and her Stanford roommate Sop...

15 Heinä 49min

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