How to Market Your Business On Reddit WITHOUT Getting Banned

Ep166 - Reddit shows up in most AI search answers now, so how do you get your business into that conversation without getting banned?

Austin Mock, an Endless Customers Coach at IMPACT, has spent months researching how businesses can actually show up on Reddit the right way. He walks through why Reddit is the second most cited source in both ChatGPT and Google's AI Overviews, how the platform's karma system decides who to trust, and what gets a new business account flagged or banned in its first week. On this episode of Endless Customers, Bob Ruffolo talks with Austin Mock about how to earn real visibility on Reddit without ever coming across as spam.

Key Topics

00:00 – Why Isn't Reddit Part of More Marketing Plans?

03:08 – Why Do AI Models Trust Reddit's Answers?

06:56 – What Is Reddit Karma and Why Does It Matter?

08:34 – What Actually Gets a Business Banned on Reddit?

10:36 – How Do You Enter a Subreddit the Right Way?

21:17 – Where Does AI Fit Into Writing a Reddit Response?

24:01 – What's Next: Getting Your Content Foundation Right First

Austin Mock has spent nearly five years at IMPACT, moving from the video team into managing content and now coaching Endless Customers clients directly on their content strategy.

https://www.linkedin.com/in/austinmock/

Episode article: https://www.impactplus.com/endless-customers-podcast/reddit-without-getting-banned

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