Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners18 Elo

We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales

Most Shopify brands don't have a traffic problem. They have a conversion problem.

After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.

In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.

You’ll learn:

The product page mistakes making customers hesitate before buying
Why great products fail without trust, proof and clear positioning
How reviews, content and social proof influence purchase decisions
Why your mobile experience could be losing potential customers
The biggest friction points stopping visitors from converting
How successful Shopify brands continuously improve conversion rates

Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.

In this episode:
(00:00) - Why Shopify stores lose sales
(01:42) - The 4 questions every customer needs answered
(02:37) - Mistake #1: Product pages that don't help customers buy
(05:05) - Mistake #2: Lack of trust and price justification
(07:38) - Mistake #3: Poor product photography
(11:21) - Mistake #4: No clear differentiation
(12:00) - Mistake #5: Website friction killing conversions
(13:09) - Mistake #6: Ignoring mobile-first shopping
(15:36) - Mistake #7: Not A/B testing your Shopify store
(21:04) - Final Shopify conversion takeaways

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

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Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
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506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

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