B-Side: Joey Register (itsrihhomie) on Freestyle Creation, Population Mars, and Building as an Independent Artist

In this B-side episode of Set Lusting Bruce, host Jesse Jackson talks with Joey Register, who records as itsrihhomie, about his path from growing up in Rochester, New York to making melodic rap as an emotional outlet and running his own studio to help others create. Joey describes his freestyle, bar-by-bar recording process, early influences from friends and artists like Juice WRLD and Lil Wayne, and how his album Population Mars pulled together songs written from ages 18 to 25 across sessions in places like Boston, Tampa, and Chicago. He discusses the challenges independent artists face in smaller markets, how streaming and short-form content shape careers, and his plans to release more music, collaborate locally in San Francisco, and experiment across genres. The episode closes with Joey’s take on whether Mary gets in the car in “Thunder Road,” plus where to find his music and social accounts. New Album - https://music.apple.com/us/album/rih-university/6798003629 https://open.spotify.com/album/6vYZs5I63juyntRHf8oCjI?si=TRsU_9SlTSW4exS-eWl-Zg&utm_source=copy-link - Instagram: https://www.instagram.com/itsrihhomie/ - Apple Music: https://music.apple.com/za/album/population-mars/1834633510 - Spotify: https://open.spotify.com/album/50p0UKuBYmUhp9cZ7A5JDM?si=BXKtxVW4TLmTDUib7TlaRQ 00:00 B-Side Detour Intro 01:03 Meet Joey Register 02:35 Finding Rap and Freestyle Flow 11:11 Studio Life and Community 13:10 Defining the Sound 14:42 Indie Artist in Streaming Era 17:57 Next Moves and New Genres 20:34 Surprises and Creator Culture 23:17 Where to Find the Music 24:09 Spirituality and Mindset 28:41 Thunder Road Mary Question 31:29 Socials and Farewell 32:17 Podcast Outro and Support Learn more about your ad choices. Visit megaphone.fm/adchoices