Sara Blakely: How She Built SPANX from the Ground Up

Tony had the pleasure of speaking with Sara Blakely at his Business Mastery event in Palm Beach. She’s the founder of shapewear company SPANX, and in 2012 – at just 41 year old – she became the first female in the world to become a billionaire, on her own, without the help of an inheritance or spouse. Sara’s story is incredible. She went from failing the L-SAT, to being a greeter at Disney World, to selling fax machines door to door, to turning $5,000 of her own savings into a billion dollar empire. But what you may not have heard before is everything in between: The exact steps she took to get her business off the ground, how she’s overcome negative self talk, and limiting beliefs by doing the deep, emotional work that many people, unfortunately, neglect, and how honoring both her feminine and masculine energies – and finding balance between them – has been a key to her success. Beyond her extraordinary accomplishments, Sara is an extraordinary person. She is authentic. She’s isn’t afraid to fail, to embarrass herself, or to be vulnerable. She’s the first one to admit that she had no idea what she was doing when she started SPANX, but instead, she had an insatiable determination to improve the way that women feel in their clothes. Most importantly, Sara is grateful. She hasn’t lost sight that she was born in the right country, at the right time – and the fact that there are millions of women around the world who are not dealt the same deck of cards upon their birth. And because of that, she invests heavily in women, through her foundation, and through The Giving Pledge, a commitment by the world’s wealthiest individuals and families to dedicate the majority of their wealth to giving. Sara says this in her pledge: “I pledge to invest in women because I believe it offers one of the greatest returns on investment. While many of the world’s natural resources are being depleted, one is waiting to be unleashed – women.” About Business Mastery Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with the cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Learn more about your ad choices. Visit megaphone.fm/adchoices