Episode 96 - A Better Way: Donor-Centric AI with Derric Bakker

As AI changes the way nonprofits connect with donors, the big question is: can technology make fundraising more personal, not less? Derric Bakker, CEO at DickersonBakker, explores how fundraising has moved from personal, relationship-based work to more transactional communication. He shares how AI can help nonprofits bring personalized donor experiences to more people, not just major donors. The discussion covers key ideas such as listening to donors, personalizing messages, showing genuine thanks, building trust, respecting donor timing, and focusing on long-term relationships. Derric also highlights the importance of using AI responsibly. Nonprofits should be honest when AI is involved and should never use technology to trick or pressure donors. Trust is at the heart of successful fundraising, and once it is lost, it can be difficult to rebuild. The conversation also looks at how nonprofits can use AI to scale personal communication while keeping the human side of fundraising strong. Overall, the message is simple: use AI to strengthen relationships, not replace them. The future of fundraising should combine smart technology with genuine human connection. HIGHLIGHST [02:00] Derric's Professional Journey [06:07] The Shift Toward Transactional Fundraising [10:37] Genesis of A Better Way to Fundraise [16:46] Core Principles of Relationship Fundraising [21:17] AI Ethics and Maintaining Donor Trust [35:19] The Future Outlook for Fundraising Resources: Connect with Derric: LinkedIn: linkedin.com/in/derricbakker/ Website: betterwaychampions.org/ Website: dickersonbakker.com/ Mentioned in the episode: A Better Way to Fundraise - Treat Every Donor Like a Major Donor: How AI is Enabling Major Giving at Scale - And Reshaping the Future of Philanthropy: amazon.com/Better-Way-Fundraise-Reshaping-Philanthropy Better Way Champions — Resources and a growing community of nonprofit leaders working to rethink the future of fundraising: BetterWayChampions.org Better Way Champions on Substack — Derric's latest writing on fundraising, philanthropy, AI, and the changes reshaping our sector: https://betterwaychampions.substack.com/subscribe