Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 1
Carl Gould #70secondCEO20 Elo

Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 1

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.


This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, " Ugh, my sales cycle's taking too long, Dad. I'm not getting the clients I want; they're not paying what I want. He said, "Carl, Carl, it's really simple, you're not making it easy enough for them to say yes. You make it easy for them to say yes, they're going to say, yes. If you're not getting the results you want in business, you're not making it easy enough to say yes. You're making it too complicated." Good one, Dad. Alright, so, I've got to go back, and I've got to look at my product and service offering. How can I make it easier to say - YES! Well, here are a few ways to do it:

  • Bundle your services together. You know if I walk into a restaurant and say I'd just like an omelet. What kind of egg? I don't know; you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you want parmesan? Eh, you know, if it's that hard to order an omelet, I don't want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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