The Pin Tool Podcast | Pottery | Ceramics | Small Business20 Loka 2025

S4E14: Selling Local – Start With One

S4E14: Selling Local – Start With One In this episode of The Pin Tool Podcast, we talk about what it means to sell local—starting small, starting close, and starting with just one customer, one connection, one sale. I share three approaches that have worked at Creek Road Pottery: joining or starting a local art trail with other businesses, doing custom work by choosing the right people to make for, and setting up shop like a yard sale—on your own terms, right where you are.

It’s not always about scaling up. Sometimes the strongest foundation for your pottery business is built from personal connections, steady relationships, and local support. Whether you're building a trail, serving one household, or putting your work out on the table for passersby, this episode is about making it real, simple, and direct. The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/

Honduran Fair Trade Coffee – BeautiFallPottery These ethically sourced beans come directly from small family farms in Honduras. Every bag supports local communities by helping families pay for healthcare and essential needs. Grown with care and sold through fair trade partnerships, this coffee offers more than great flavor—it helps build a stronger future for the people who grow it. https://www.etsy.com/shop/BeautiFallPottery

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S5E6: Staying Calm In Chaos- Plan Do Check Act

Calm isn't a personality trait you either have or don't. It's a learned response, and you build it by having a system before the crisis hits. These are actual steps I'm taking right now at Creek Road ...

22 Kesä 39min

S5E5: Two Weeks In — Solar Equipment Arriving, Garden Growing

Two weeks ago, I talked about the steps I'm taking to build something more resilient at Creek Road Pottery — the garden, the wood kiln, the solar system, the treadle wheel. Today is the field report. ...

8 Kesä 27min

S5E4: Hard Times-The Steps I'm Actually Taking

Last episode, I talked about the financial philosophy: know your numbers, price for sustainability, diversify revenue, and eliminate debt. This episode is the follow-up nobody asked for, but I'm doing...

25 Touko 27min

S5E3: Managing Finances During Hard Times

In this episode, Alford Wayman talks honestly about financial pressure, debt, and what it actually takes to build a pottery business that is financially stable, not just creatively alive. What We Co...

30 Huhti 33min

S5E2: Creating In Hard times

Hard times don't ask permission before they show up. In this episode, I'm talking honestly about what it means to keep making work when life is pressing in from every direction; when the bills are rea...

30 Maalis 33min

S5E1: Goal Setting For 2026

Welcome back to The Pin Tool Podcast, where we dive deep into the craft, philosophy, and business of making pottery that matters. I’m your host, Alford Wayman, and today, we're discussing direction se...

2 Helmi 24min

S4E15: The 12 Step Artist's Way Workshop - Telling Your Story.

Welcome back to The Pin Tool Podcast, where we dive deep into the craft, philosophy, and business of making pottery that matters. I’m your host, Alford Wayman, and today, we’re bringing together the w...

10 Marras 202523min