Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

On today's episode, Matt Sandler, Amazon's general manager of creator services, and Angie More, Amazon's head of creator ad partnerships, explain why Amazon is making a push into the creator economy and how they're working with some of the boldest names in the sector. The goal is to use the digital behemoth's considerable resources to build businesses that last and to scale creator content ad buying options for the largest marketers. "We're not looking to buy a show," Sandler says. "For us it's about, what business do you want to build?"

See omnystudio.com/listener for privacy information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

It's Time to Say Goodbye to 'Daily Variety' and Hello to 'Strictly Business Daily'

It's Time to Say Goodbye to 'Daily Variety' and Hello to 'Strictly Business Daily'

On today's episode, host Cynthia Littleton,Variety's co-Editor in Chief, brings the curtain down on the "Daily Variety" podcast after 13 months and more than 200 episodes. Starting Sept. 8, this show ...

28 Elo 11min

A Grand Celebration for 'Big Brother' With Julie Chen Moonves, Allison Grodner and Rich Meehan

A Grand Celebration for 'Big Brother' With Julie Chen Moonves, Allison Grodner and Rich Meehan

On today's episode,Variety's Michael Schneider speaks with the pillars of "Big Brother" as the U.S. rendition of the franchise hits its milestone 1,000th episode. Chen Moonves remembers the first time...

26 Elo 19min

A New Chapter for Variety's ‘Daily Variety’ and ‘Strictly Business’ Podcasts

A New Chapter for Variety's ‘Daily Variety’ and ‘Strictly Business’ Podcasts

On today’s episode, host Cynthia Littleton details the plan to streamline Variety’s business podcast offerings under the “Strictly Business” brand. And we pay tribute to a titan of music and pop cultu...

26 Elo 12min

Documentary Filmmaker Rory Kennedy Sounds the Alarm on Air Safety With 'Freefall: A Reckoning for Boeing'

Documentary Filmmaker Rory Kennedy Sounds the Alarm on Air Safety With 'Freefall: A Reckoning for Boeing'

On today's episode, Variety's Marlow Stern speaks with documentary filmmaker Rory Kennedy about her latest film, "Freefall: A Reckoning for Boeing." She sees real urgency around the company's failures...

20 Elo 13min

How ‘Dateline’ Became a Multiplatform Content Dynamo for NBC News

How ‘Dateline’ Became a Multiplatform Content Dynamo for NBC News

On today’s episode, “Dateline” leaders Liz Cole and Paul Ryan discuss the ever-expanding footprint of the NBC News newsmagazine that has become a ubiquitous presence in media and pop culture. “The aud...

19 Elo 17min

Ryan Murphy Talks Norman Lear, Top Showrunners Weigh in on TV’s Future

Ryan Murphy Talks Norman Lear, Top Showrunners Weigh in on TV’s Future

On today’s episode, highlights from Variety’s annual Showrunners Breakfast include heartfelt remarks from Ryan Murphy on how he was inspired by Norman Lear and “All in the Family" as he received Varie...

18 Elo 18min

How Chris Carter Got a Second Shot at 'The X Files: I Want to Believe' Film

How Chris Carter Got a Second Shot at 'The X Files: I Want to Believe' Film

On today's episode, "The X Files" creator Chris Carter explains to Variety's Michael Schneider how he got a second shot at his 2008 film "The X Files: I Want to Believe" with the director's cut that p...

18 Elo 14min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
vallattomat
aikalisa
politiikan-puskaradio
rss-viihde-media
ootsa-kuullut-tasta-2
rss-ootsa-kuullut-tasta
rss-vaalirankkurit-podcast
rss-voi-venaja
tervo-halme
rss-raha-talous-ja-politiikka
otetaan-yhdet
rss-asiastudio
rikosmyytit
rss-kaikki-uusiksi
et-sa-noin-voi-sanoo-esittaa
rss-ulkopoditiikkaa
rss-pinnalla
rss-seksicast
rss-50100-podcast