May 2025 | Level UP Podcast

🎧 Dive Business Trends: Reef Economics, Eco Certification, Training Gaps & Sales Truths Join host Greg the Divemaster with William and Britain Cline as they spotlight key contributors to Scuba Diving Industry Magazine. Hear directly from the authors of the latest issue on timely topics including reef economics, sustainable operations, vision and dive safety, KPI-based retail strategy, and the human side of dive training and sales. Filmed live following the 2025 Scuba Show in Long Beach.

Guests:

Carlos Lander – "Viewing Coral Reefs as Economic Assets"

Cathryn Castle Garcia – “The Honest Truth: A Different Kind of Show-and-Tell for Business Success”

Dr. Alex Brylske – “The Great Disconnect: A Plea for Better Environmental Education"

Katie Thompson & Natalie Schuman (Sun Divers Roatán) – “How to Blue Your Business – PADI Eco Centers”

Dan Orr - "See Clearly. Dive Safely. Vision Correction & Diving”

Jeff Cinciripino – “Winning with a Balanced Scorecard – Part 1”

David Pritchard & Lilia Mack – “Why All These Forms? The Operational Logistics of a Dive Resort”

Cathryn Castle Garcia - "For Ava: A Global Tribute"

Timestamps:

00:00 - Intro & Scuba Show Recap

02:44 - Hammerhead Highlights with Neil Watson Jr.

06:12 - Viewing Coral Reefs as Economic Assets – Carlos Lander

12:59 - The Honest Truth: Sales Through Story – Cathryn Castle Garcia

20:16 - The Great Disconnect in Diver Training – Dr. Alex Brylske

24:42 - PADI Eco Centers & Sustainable Success – Katie Thompson & Natalie Schuman

35:25 - Vision Correction & Diving Safety – Dan Orr

40:31 - Balanced Scorecard Strategy for Dive Shops – Jeff Cinciripino

46:52 - Dive Group Logistics & Guest Experience – David Pritchard & Lilia Mack

56:04 - The “For Ava” Global Memorial Dive Tribute

57:09 - Next Issue Preview & Closing Remarks

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🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

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