August 2025 | Level UP Podcast

Level Up Podcast brings you the latest dive-industry trends, retail ideas, and training insights—all in one episode of Scuba Diving Industry Magazine’s official show. In this Level Up Podcast, hosts Greg “The Divemaster” (ScubaRadio); publisher William Cline and ad sales manager, Britain Cline spotlight timely topics for dive retailers and pros heading into fall and pre-DEMA. You’ll hear “Gonzo” marketing tactics for shops, Palau group-travel planning, how (and why) to launch adaptive diving programs, why oceanography literacy boosts customer experiences, a real-world dive shop acquisition playbook, plus B2B vs B2C advertising strategy—and more. If you’re a dive retailer, training pro, manufacturer, or destination marketer, this Level Up Podcast is your fast track to practical, ROI-focused ideas.

🕐Timestamps:

00:00 Intro & birthdays (Neil Watson, Jerry Beatty)

01:18 Britain Cline - Series plug: Level Up: From Behind the Counter + DEMA booth 935

03:12 Cathryn Castle Garcia – “Gonzo” marketing for dive businesses

09:22 Gil Zeimer – Palau group-travel guide & must-dive sites

13:58 Jeff Cinciripino – Adaptive diving in retail (partners & profit)

20:47 Dr. Alex Brylske – Oceanography for Dive Pros (why it matters)

26:24 Michael Connors – Buying a dive shop (the checklist)

36:08 Carlos Lander – Why B2B advertising multiplies results

40:22 William Cline - ISDHF updates & all-women 2025 inductees

43:19 Gil Zeimer - Blue Friday 5.0 (dive, don’t shop)

45:38 Closing

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🎙 Podcast produced by ScubaRadio & Cline Group

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