The World Will Come to Learn From Saudi: Victor Barrero on Expo 2030 & the Riyadh Boom

The World Will Come to Learn From Saudi: Victor Barrero on Expo 2030 & the Riyadh Boom

We've never done a two-parter, but there was too much to cover. In Part 2, Victor Barrero is back to talk about the next chapter: Vision 2030, Expo 2030, and what it actually takes to build a country at the speed Saudi is moving.

Victor helped launch Flow in Riyadh, close to 1,000 households across four communities, stood up in a matter of months after landing. In this conversation he pulls back to the bigger picture: the wave of development sweeping the kingdom, why capital from around the world suddenly wants in, how the compound model has changed since the Aramco era, and what separates a project that sells from one that struggles. We get into the airport that now greets you with "welcome to my country," opening a company through WhatsApp, the hidden cost of moving senior talent halfway across the world, and why Saudi "rewards patient, not fast" even in a race to 2030.

If you're trying to make sense of the Gulf right now, as a resident, a professional weighing a move, or just someone watching from afar, this is a wide-angle view from someone who's been in and out since 2009.

New here? Go back and listen to Part 1 first for Victor's story of how he got to Saudi.

with @caroverman and @vesnapetrovicx

FOLLOW VICTOR HERE: https://www.instagram.com/victorinriyadh/

and follow us for more:

https://www.instagram.com/insidesaudiarabia/

https://www.instagram.com/caroverman/

https://www.instagram.com/vesnapetrovicx/

00:00 Cold open 01:25 Welcome back: what Part 2 is about 02:30 Recap and picking up where we left off 03:00 Launching Flow: 1,000 homes on an ambitious timeline 05:59 What makes Flow different to live in 07:30 The development wave and building blocks of hospitality 10:40 Saudi capital vs. foreign capital 11:00 Before Vision 2030: compounds, Aramco and family offices 12:55 International co-living models arriving 13:55 Expo 2030: getting a country ready 16:40 The scale: 100+ countries and a temporary city 18:22 What's left behind after the Expo 18:38 The Formula One analogy 20:07 The airport test: welcome to my country 21:55 Digital life: Nafath, SIMs and banking on WhatsApp 23:00 Setting up a company in Saudi 24:17 What makes a project sell vs. struggle 27:35 What the market actually wants: hospitality 29:55 Families vs. single professionals 32:25 The hidden cost of senior talent 34:22 UK or Saudi? Not apples to apples 36:28 Saudi rewards patient, not fast 39:00 Advice for newcomers: observe, then sprint 40:18 Being a connector: 40 nationalities in a day 42:34 No back alleys: a transparent platform 44:44 Five years from now 47:04 What success looks like 47:59 Closing

Inside Saudi is the English-language podcast about daily life in Saudi Arabia today, hosted by Carly Overman and Vesna Petrovic in Riyadh. New episodes every Monday.

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