Mastering the Skill of Persuasion | HBR IdeaCast | Podcast
Mastering the Art of Persuasion | HBR IdeaCast | Podcast 21 Dec 2022 --- Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching per...
3 Syys 37min
The Psychology Behind Why (Some) People Love Horror
The Psychology Behind Why (Some) People Love Horror 30 Oct 2024 --- Why do some people love scary movies, Steven King novels, and haunted houses? Two of our authors wanted to investigate the boomin...
3 Syys 3min
How Chinese Businesses Expand Personalization via AI
How Chinese Companies Scale Personalization with AI 26 Aug 2025 --- Chinese firms are using AI to hyperpersonalize at scale. But adoption comes with risks—Amit Joshi says leaders should test these ...
3 Syys 3min
Why People Resist Retirement
Why People Resist Retirement 6 Sep 2024 --- Research suggests making the decision to retire means grappling with three psychological issues. 1) First, identity issues can loom large for any deeply...
3 Syys 3min
The Explainer: What Is Thinking by Design?
The Explainer: What Is Design Thinking? 24 Jul 2019 --- Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages. As the...
3 Syys 4min
The Explainer: Launching New Products for Emerging Markets
The Explainer: Creating New Products for Emerging Markets 16 Jul 2019 --- Engineer a reverse innovation. When a company investigates a new product opportunity, it is important to define the proble...
3 Syys 3min
A Non-Programmer's 10-Minute Guide to Using GenAI
A Non-Techie’s 10-Minute Guide to Using GenAI 17 Aug 2023 --- Think of AI services like ChatGPT as an infinitely helpful, eager-to-please intern that also happens to lie from time to time. Here are...
3 Syys 15min
