HI Archives | 7 Tips for Key CRM Metrics
ChiefsClash25 Loka 2024

HI Archives | 7 Tips for Key CRM Metrics

What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is based on the assumption that as a service provider, we can increase the engagement levels of our customers by tweaking our offering in such a way that it can, at least, be perceived as more attractive to them. We learn from the past and the environment, and try to apply our findings through promotional campaigns. Now, how NOT boring and sexy does that sound?? I know!

So while you iGaming CRM executives sip single-malt whiskeys at your spacious corner offices, and gaze occasionally from the yacht harbor’s panoramic view to your monitor screens, what is it that you are in fact looking for?



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Jaksot(75)

ChiefsClash | Vibe Studio, 2026

ChiefsClash | Vibe Studio, 2026

In this ChiefsClash episode we have our very own Nona Titanyan, Hybrid Interaction Team Leader, introducing us the new Vibe Studio by Smartico. It's an AI-powered tool for easily creating and customiz...

19 Elo 17min

ChiefsClash | Conference Discussion, 2026

ChiefsClash | Conference Discussion, 2026

In this episode of ChiefsClash, we have three venue superstars discussing the conferences in the iGaming industry. Our guests are Eugene Camilleri, Director at Pateplay, Hasmik Movsisian, CCO of Partn...

15 Heinä 50min

ChiefsClash | All CEO Line-up, 2026

ChiefsClash | All CEO Line-up, 2026

This episode of ChiefsClash is very emotional: we have three CEOs discussing how they handle the burden of final decision making, loneliness and also topics of World Cup. Our guests are · Dinara Pogod...

29 Kesä 54min

ChiefsClash | Affpapa Madrid, 2026

ChiefsClash | Affpapa Madrid, 2026

In this episode of ChiefsClash we have a little plot twist. As Affpapa Madrid 2026 is just around the corner we let the Head of Marketing of Affpapa, the stunning Anahit Hovhannisyan moderate this epi...

11 Touko 10min

ChiefsClash | SBC Malta, 2026

ChiefsClash | SBC Malta, 2026

In this ChiefsClash episode, we talk about the upcoming SBC Summit Malta 2026 with Alessia Smirnova, Senior Business Development Manager at Notix Games, Dr. Damir Böhm - CEO, of Tipwin and Beyza Orazo...

26 Huhti 8min

ChiefsClash | Conferences recap YTD and Plans Ahead, 2026

ChiefsClash | Conferences recap YTD and Plans Ahead, 2026

In this ChiefsClash episode we discuss such things as Events Fatigue in iGaming, personal & company goals for the rest of 2026, and the complicated topic of predictions markets. Join Shahar Attias as ...

21 Huhti 35min

ChiefsClash | Post-ICE & 2026 Outlook, 2026

ChiefsClash | Post-ICE & 2026 Outlook, 2026

In this episode of ChiefsClash, Shahar Attias, Elena Vasileva, Jenny Ramstedt, and Glenn Debattista will be summing up the ICE Barcelona 2026 event. They will also give their predictions of the 2026 a...

9 Helmi 14min

ChiefsClash | Day Drinking, 2026

ChiefsClash | Day Drinking, 2026

In this ChiefsClash episode, Shahar Attias teams up with another podcaster, Hillary McAfee - the Owner and Founder of Maxbet Podcast to do something no one has ever done - Day Drinking. They visited d...

28 Tammi 13min

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