How a Museum Marketing Team Used AI to Bring People Closer to Art
Cold Call21 Heinä

How a Museum Marketing Team Used AI to Bring People Closer to Art

In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team explored animating a canonical artwork using AI-generated avatars as part of a digital campaign. While the approach promised novelty and attention, it raised internal concerns about brand authenticity, interpretive authority, donor relations, and reputational risk. Harvard Business School Associate Professor Julian De Freitas and Harvard Art Museums Director of Marketing John Connolly join host Brian Kenny to discuss the case, Harvard Art Museums: When Art Meets Artificial Intelligence. They explore tensions between innovation and brand stewardship in cultural marketing, organizational barriers to new technology adoption, and the strategic use of emerging technologies in brand management.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(295)

How GEO Is Changing the Role of Brand Manager

How GEO Is Changing the Role of Brand Manager

AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, t...

15 Syys 31min

Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses

Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses

How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worked to replace diesel school buses with electric vehicles acro...

1 Syys 32min

Can an AI-Powered Scribe Curb Physician Burnout?

Can an AI-Powered Scribe Curb Physician Burnout?

In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates...

18 Elo 24min

Why Metaphysic AI Looked to Hollywood for a Digital Rights Model

Why Metaphysic AI Looked to Hollywood for a Digital Rights Model

Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging a...

4 Elo 24min

Are We Entering a New Age of Creativity with the Help of AI?

Are We Entering a New Age of Creativity with the Help of AI?

In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond...

7 Heinä 29min

How School of Rock Created Structure in Order to Scale with Agility and Creativity

How School of Rock Created Structure in Order to Scale with Agility and Creativity

In the summer of 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before Rob Price became CEO in 2017, School of Rock’s nonconf...

23 Kesä 37min

The Founder Mindset: Tim Ferriss on Experiments, Risk, and Freedom

The Founder Mindset: Tim Ferriss on Experiments, Risk, and Freedom

What does it take to be a founder? In this episode of The Founder Mindset, produced by Harvard Business School Foundry and hosted by Senior Lecturer Reza Satchu, Satchu sits down with writer, podcaste...

9 Kesä 32min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
hyva-paha-johtaminen
lakicast
rss-rahamania
rss-paasipodi
rss-sami-miettinen-neuvottelija
rss-pinnan-alle
rss-inderes
rss-karon-grilli
oppimisen-psykologia
pomojen-suusta
rss-alanvaihtajat
rss-lentopaivakirjat
rss-porssipuhetta