How This BCBA Went From Overthinking Everything to Fully Booked

You do not need a massive following, a finished certification, or rock solid confidence to start booking clients. In this episode, Sarah sits down with client and friend Kathryn Petersen, founder of 2 Steps Forward Consulting, for an honest conversation about what actually moved the needle in her business, and it was not what most BCBAs think.

In this episode, Sarah chats with Kathryn about:

• Why she signed up for Sarah's first retreat waitlist without knowing a single detail, and what that says about betting on yourself before you have proof

• The moment community, not clinical skill or business knowledge, became the biggest unlock in her entrepreneurial journey

• Why starting with one side client outside her ideal niche was actually the smartest first move, not a compromise

• How niching down brought her the right clients instead of shrinking her business

• Why rejection and email unsubscribes are just data, not a verdict on her worth or her offer

• The real mindset shift that mattered more than any clinical or business skill: taking action first and letting confidence catch up later

If you have been waiting for a bigger following or more credentials before you start, Kathryn's story is proof that none of that is actually required.

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.

• Love FREE high quality CEUs? Join our free community by clicking here.

• Want a step-by-step framework to make attracting your first client feel easy? Download it here!

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.

• Follow me on social: @sarahburby @mindbodybehavior

• Follow Kathryn: @2stepsforwardconsulting

Subscribe + review: If Kathryn's story hit home, subscribe so you don't miss the next episode. And if you know a family navigating a new autism diagnosis, check out her business.