Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More
Today in the business of podcasting:Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling...
27 Elo 3min
Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More
Today in the business of podcasting:Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertiser...
26 Elo 3min
Political Radio Spend Jumps Before Midterms, How TikTok Boxing Impacts Categories & More
Today in the business of podcasting:Political ad spending on radio has jumped 22% in the past month to $124 million, and with AdImpact projecting $6.1 billion in total 2026 political advertising, the ...
25 Elo 5min
IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More
Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and ...
24 Elo 4min
YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More
This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week ...
21 Elo 7min
Podcasting's Place @ SXSW 2027, Magellan AI's H1 Ireland Benchmarks, & More
Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for ...
20 Elo 6min
The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More
Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...
19 Elo 6min
