Fitness Finds New Lanes, Abbott Tracks Ketones, NFL Players Face CTE Risk

August 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

The Sports & Fitness Industry Association reports 70% of Americans did a fitness activity in the first half of 2026, with strength training and Pilates surging while pickleball's growth slows and padel jumps 14.5%
Study of 878 former NFL players finds CTE in 24.5% of examined brains, with researchers estimating the true rate could be far higher
Abbott wins FDA authorization for Libre Duo 10 Day, a biowearable tracking glucose and rising ketone levels to help prevent diabetic ketoacidosis

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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