A GEO Deep Dive - Are LLMs Recommending Your Brand?

A GEO Deep Dive - Are LLMs Recommending Your Brand?

This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if you want to learn concrete, practical ways to improve how your brand shows up in LLMs.

Michael also wrote a paper about this topic that everyone should read - you can download it here.

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Jaksot(100)

Does B2B eCommerce success depend on middle management

Does B2B eCommerce success depend on middle management

McKinsey reports that 88 percent of companies use AI in at least one function, and only 7 percent have scaled it. Andy and Brian dig into a Harvard Business Review article that names middle managers...

16 Loka 21min

Previewing the 2027 Master B2B Mindshare Summit

Previewing the 2027 Master B2B Mindshare Summit

Andy and Brian preview the 2027 Master B2B Mindshare Summit - our 5th annual! - taking place in Chicago on March 16-17, 2027. This year's event moves to a bigger venue (Convene Willis Tower), but feat...

9 Loka 24min

A recap of the B2B Exchange at Shoptalk Fall event

A recap of the B2B Exchange at Shoptalk Fall event

Andy and Brian are back from Nashville with a full recap of the B2B Exchange at Shoptalk Fall, where roughly 4,000 attendees watched B2C giants like Abercrombie & Fitch and Ralph Lauren share a room w...

2 Loka 28min

Turning Data into Dollars in Agentic Commerce

Turning Data into Dollars in Agentic Commerce

Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce. Only 44% of B2B marketers have the data infra...

25 Syys 21min

What new payment types are B2B companies using?

What new payment types are B2B companies using?

Credit terms are the default way B2B companies buy, and 72% of buyers prefer them, but the process behind them is still stuck in manual invoicing. John Jakobe, VP of Commercial Strategy at TreviPay, j...

24 Syys 22min

Where AI Agents Are Working in B2B eCommerce...and Why

Where AI Agents Are Working in B2B eCommerce...and Why

Jon Feldman, Product Marketing Director at Salesforce Agentforce Commerce, joins Andy and Brian to discuss where are AI agents actually working in B2B commerce, and why? Andy makes the case, drawn f...

18 Syys 22min

See It, Order It, Deliver It: Earning Repeat Business in B2B

See It, Order It, Deliver It: Earning Repeat Business in B2B

Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't...

11 Syys 20min