#350 - Out of Ammo: Inside the Firearm Market Collapse

Is the shooting industry in trouble? In this episode of the Guns Podcast US, host Brent Wheat welcomes special guest Trent Marsh to break down the cold, hard numbers behind the current state of the industry. Moving past anecdotes and vibes, Trent shares insights from his deep-dive analysis on why the gun market has been in a downward trend since 2020.

We explore the "New Old Guard" perspective, why the era of panic buying has effectively ended, and how the political landscape has created a shift in consumer demand. From the saturation of the AR market to the unexpected lack of market reaction to major political events, this episode is a must-listen for anyone interested in the future of the shooting sports.

*Key Takeaways*
• The gun industry has experienced five consecutive years of negative growth since the 2020 spike- and is likely to continue.
• Unsatisfied consumer demand for firearms and ammo has largely been exhausted.
• Panic buying is no longer a reliable driver for the market, even in the face of major national tragedies.
• The market has become politically polarized, with states solidifying their own Second Amendment environments.
• We are currently in a 'buyer's market' due to overstocking, but this may lead to higher prices once the industry corrects.
• Small-scale 'mom-and-pop' AR builders and commodity-focused brands are at the highest risk of failing.

Link to the story by Trent Marsh: https://www.huntingretailer.com/business/the-new-old-guard-in-the-firearms-industry

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The GunsPodcastUS is presented by Holosun. Holosun designs and manufactures performance-driven optics and accessories for the shooting sports, law enforcement, and defense markets. For more information, visit www.holosun.com.
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The GunsPodcastUS is presented by Holosun. Holosun designs and manufactures performance-driven optics and accessories for the shooting sports, law enforcement, and defense markets. For more information, visit www.holosun.com.

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Have a topic idea or a guest you'd like to see in a future episode? Let us know in the comments or email editor@gunspodcast.us

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