The 1% Myth: Don’t Accept the Downward Spiral

The 1% Myth: Don’t Accept the Downward Spiral

Is a 1% decline in strength and fitness after age 40 inevitable? We’ve all heard the headlines: once you hit midlife, your metabolism slows, your joints ache, and a "downward spiral" is a biological certainty. But what if the most dangerous part of aging isn't your physiology—it's your perspective? In this episode, Dr. Brad Cooper deconstructs the "1% Myth" and explains why the scientific data on aging often comes with a massive asterisk: "All things remaining equal." We explore how choices t...

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Jaksot(14)

Critical Moments: The First Step to Real Mental Toughness

Critical Moments: The First Step to Real Mental Toughness

Looking to improve your mental toughness - in a way that provides enhanced meaningful outcomes? Step 1 is clearly identifying your critical moments! If you'd like to pick up an advanced copy of Dr. Co...

9 Marras 7min

Rethinking Success: From Accumulation to Sustainable Elevation

Rethinking Success: From Accumulation to Sustainable Elevation

What did “success” mean to you at 35? What does it mean now? In this short episode, Brad reads a brief section from the introduction to his upcoming book, The Toughness Myth, and unpacks one distincti...

28 Loka 6min

Testing the 1% Rule: A Real-World Experiment

Testing the 1% Rule: A Real-World Experiment

What if aging didn't have to mean decline? At 60, Dr. Brad Cooper is running a real-world experiment on himself: can he match—or even beat—his marathon and Ironman finish times from over a decade ago,...

7 Elo 7min

What's Your Number? How to Measure What Actually Matters for Health and Longevity (Without Spending a Dime)

What's Your Number? How to Measure What Actually Matters for Health and Longevity (Without Spending a Dime)

No gym membership. No equipment. No trainer. No lab. Just four simple movements and a formula that gives you a clear, objective snapshot of the two physical markers most closely linked to longevity, c...

2 Kesä 10min

All Things Don't Have to Be Equal - And That's the Point!

All Things Don't Have to Be Equal - And That's the Point!

You've heard the statistic: after 40, we lose roughly 1% of our muscle mass every year. Most people hear that number and quietly accept it — as if decline is simply what happens. But here's what almos...

19 Touko 13min

Getting Unstuck: How to Trade Goals for a Clear, Personal Vision

Getting Unstuck: How to Trade Goals for a Clear, Personal Vision

Every January, the list comes out. Lose the weight. Read more. Finally get in shape. And by February, it's quietly filed away — until next year. If that cycle sounds familiar, Dr. Brad Cooper has a co...

5 Touko 13min

Turning 60: A Personal Manifesto for Life's Second Half

Turning 60: A Personal Manifesto for Life's Second Half

Turning 60 should come with a recliner and a slow fade into comfortable routine, right? Not a chance. In this episode of Not Done Yet, host Dr. Brad Cooper marks his 60th birthday not with nostalgia o...

27 Huhti 7min

Unlimited Options, No Direction: Finding Your Aim in Life's Second Half

Unlimited Options, No Direction: Finding Your Aim in Life's Second Half

You worked toward it for years. And then you arrived. The degree. The retirement. The finish line. The milestone. And in the silence that followed, you found yourself thinking: now what? That disorien...

21 Huhti 10min

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