Marketing School - Digital Marketing and Online Marketing Tips31 Elo

The 2 Lessons Silicon Valley Relearns Every Decade

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric dig into the two lessons Silicon Valley keeps relearning every decade, straight from Ben Thompson's conversation with Patrick O'Shaughnessy: consumers don't want to pay for software, and they don't care about being productive. They trace the pattern from Dropbox's forced pivot to B2B through to OpenAI replaying the same story at 100x scale, why advertising was always the endgame for ChatGPT, whether the SaaSpocalypse is real, and what the future of marketing looks like when AI knows your smartest moments. A sharp episode on where the money in software actually comes from. Key takeaways◾Consumers won't pay for software — advertising is the consumer endgame◾SaaS isn't dying, it's consolidating into B2B◾The next marketing frontier is reaching people in their smart moments Chapters00:00 The 2 lessons Silicon Valley relearns00:21 Ads over subscriptions: Dropbox to OpenAI03:32 SaaS isn't dying, it's going B2B05:55 Bubble or buildout?07:32 AI's long-term explosion11:32 Marketing in smart moments

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(3348)

Your Best Employee Is About To Quit. Here's The Fix.

27 Elo 18min

The Two Things We're Doing For The Rest Of 2026

26 Elo 15min

Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

25 Elo 24min

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: h...

24 Elo 27min