Episode 263: Nostalgia for sale (featuring Esprit)

From reissues of iconic toys to the resurgence of our favorite middle school brands, there is nostalgia for sale all around us. In this episode, Amanda unpacks why nostalgia is a powerful (and easy) way to sell us lots of stuff that we probably don't really need. Topics in this episode include

• Why do we love nostalgia so much? And what is it?
• Why does it seem like there is so much nostalgic stuff to buy everywhere we go?
• Is nostalgia good for us?
• How can we experience nostalgia without buying something?
• What are "zombie brands?"

Along the way, we'll talk about 50s diners, that viral Esprit sweatshirt (and the true story of Esprit), whimsy-maxxing, and more!

Additional reading:
Speaking of Psychology: Does nostalgia have a psychological purpose? With Krystine Batcho, PhD
"The rise and fall of Esprit, San Francisco’s coolest clothing brand," Joshua Bote, SFGate.

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Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask important questions like, “Where was this made? Was this garment made ethically? Is this fabric made of plastic? Can this garment be upcycled and if not, can it be recycled?” Signup at decodenim.com to receive $20 off your first purchase. They promise not to spam you and send out no more than 3 emails a month, with 2 of them surrounding education or a personal note from the Founder. Find them on Instagram as @deco.denim.

Selina Sanders, a social impact brand that specializes in up-cycled clothing, using only reclaimed, vintage or thrifted materials: from tea towels, linens, blankets and quilts. Sustainably crafted in Los Angeles, each piece is designed to last in one's closet for generations to come. Maximum Style; Minimal Carbon Footprint.

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Cute Little Ruin is an online shop dedicated to providing quality vintage and secondhand clothing, vinyl, and home items in a wide range of styles and price points. If it’s ethical and legal, we try to find a new home for it! Vintage style with progressive values. Find us on Instagram at @CuteLittleRuin.