How to grow a viral brand with Stanley 1913's chief brand officer
Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.In this episode of The Marketing Week Podcast, wo...
9 Syys 31min
Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence
What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. In this episode of Th...
17 Elo 50min
Are marketers stuck in an effectiveness ‘echo chamber’?
Have marketers invented a language to describe performance no one else in the business understands?The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between th...
10 Elo 36min
How Unilever is transforming brand building with creators, social media and AI
In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Syk...
3 Elo 34min
Special episode: From chaos to clarity – the new science of creator effectiveness
Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And c...
27 Heinä 26min
How can advertising fix its trust problem?
How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on. In this episode of The Ma...
20 Heinä 36min
Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
This episode of The Marketing Week Podcast is a must for any marketer navigating the industry's enduring and fresh challenges.Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institute ...
14 Heinä 34min
