AI Visibility to Revenue: Closing the Loop

AI visibility isn't just a rankings problem anymore. Jason Wade is joined by Tom Gersic (YouEx.ai), Devon Vocke, Awais Haq (Time Technologies), and Babak Akhlaghi to unpack what happens after a company gets found: turning AI-mediated discovery into qualified pipeline, connecting marketing, intake, and CRM data so attribution actually works, and where AI should replace workflow versus just support human judgment. It closes on model economics — local vs. cloud, compliance, API costs — with one thread running through it all: visibility only counts if it turns into revenue.

Bios:

• Jason Wade — Founder, BackTier; host, AI Visibility Podcast. Focuses on AI Visibility/GEO and how entities get cited, included, and recommended by AI systems.
• Tom Gersic — Founder/CEO, YouEx.ai. Ex-Salesforce (12 yrs, VP Product Adoption); builds AI-backed CRM workflows that turn inbound leads into revenue.
• Devon Vocke — Tampa-based digital marketer. Helps companies show up across AI search and discovery, not just traditional rankings.

EvokeStrategy.com

LinkedIn: https://www.linkedin.com/company/evoke-strategy/

and https://www.linkedin.com/in/devonvocke/

• Awais Haq — Time Technologies LLC. Connects law firm marketing, intake, and CRM data so firms can see what's actually driving revenue.
• Babak Akhlaghi — Patent attorney, engineer, entrepreneurship-law instructor (University of Maryland). Covers IP, disclosure risk, protecting what founders build.

Being mentioned by AI isn't the finish line. Jason Wade and four guests dig into what turns AI visibility into real pipeline — attribution, CRM workflows, law firm intake, and the model/infrastructure decisions behind it.

Top Quotes

• "There is no single number one anymore. The question is whether you are part of the conversation."
• "AI creates leverage when it moves into workflow, not just when it answers a prompt."
• "Visibility is only one piece of the puzzle. What does it do to ultimately drive pipeline?"