How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore how companies communicate about climate change to different audiences. The episode features excerpts from Mike Toffel’s conversations with leaders of New Belgium Brewing, Allbirds, and Microsoft that illustrate distinct approaches to climate storytelling. New Belgium used products and campaigns to engage consumers directly. Allbirds embedded sustainability into product design and customer experience. Microsoft focused internally, translating climate ambition into governance structures and decision-making processes. Taken together, these leaders highlight how climate communication can influence customers, employees, policymakers, and business leaders—and why storytelling remains an essential part of accelerating climate action.

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Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

How can companies make sustainability information useful to consumers at the moment they make a purchase? Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge F...

16 Syys 40min

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at t...

19 Elo 29min

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marke...

5 Elo 46min

Good Power: How Climate Communication Can Accelerate the Energy Transition

Good Power: How Climate Communication Can Accelerate the Energy Transition

Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engag...

22 Heinä 45min

McKinsey on Climate Adaptation: The Global Resilience Gap

McKinsey on Climate Adaptation: The Global Resilience Gap

Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to...

8 Heinä 46min

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignit...

24 Kesä 39min

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Risi...

10 Kesä 35min

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