Episode 317: Growing A Workplace Group Coaching Programs – with Dominique & Priscilla from Group Coaching HQ

Group coaching is becoming a bigger part of leadership development, but it is still often confused with training, mentoring, or simply putting several people into the same coaching session.

In this episode of A Better HR Business, I speak with Dominique Mas, Co-Founder and CEO, and Priscilla Lavoie, Head of Marketing at Group Coaching HQ.

Group Coaching HQ works with HR, talent, L&D, and internal coaching teams to design, run, and grow group coaching programmes inside organisations.

Dominique and Priscilla explain what effective group coaching looks like, where it can have the greatest impact, and how organisations can measure results without undermining trust within the group.

We also discuss how Group Coaching HQ is growing through events, speaking, founder-led content, and other personal, trust-based forms of marketing. Priscilla explains how the company tracks its marketing activity and supports HR and L&D buyers at different stages of the buying process.

In this episode, we discuss:

• What group coaching is and how it differs from training and mentoring

• Why it works particularly well for new managers and senior leaders

• How it can improve leadership skills, connection, and retention

• How to collect useful data while protecting trust and psychological safety

• How organisations can measure the business impact and ROI

• Why human, trust-based marketing is working well for Group Coaching HQ

Dominique also shares findings from Group Coaching HQ’s 2026 study, including the growing use of group coaching for leadership development and the need for clear programme structures and evidence of business value.

About Group Coaching HQ

Group Coaching HQ helps organisations create group coaching programmes that bring people together, improve leadership skills, and give more employees access to coaching.

Its work includes consulting, programme design, coach training, ICF-approved group coaching certification, and the delivery of fully managed group coaching programmes.

Links

• Group Coaching HQ

• Dominique Mas on LinkedIn

• Priscilla Lavoie on LinkedIn

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About The A Better HR Business Podcast

The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.

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