Target Beauty Studio: Prestige Beauty Comes to 600+ Stores

Target is bringing 90 prestige, emerging and global beauty brands to more than 600 stores. Alex Rezvan and Jill Dvorak examine what Target Beauty Studio means for Target, Sephora and Ulta Beauty—and where the customer’s beauty spend could move next.

This week’s US retail briefing also covers Nordstrom Rack’s expansion, Williams-Sonoma’s 6.2% comparable brand revenue growth, Lowe’s attempt to address America’s skilled-trades shortage and the beauty industry’s early interest in Generation Beta.

What you will learn:

- Why Target is moving further into prestige beauty

- What Williams-Sonoma’s Q2 growth says about market share and the housing consumer

- Why retailers should treat the skilled-trades gap as a capacity risk

- How beauty companies are approaching Generation Beta through their parents

Chapters:

00:00 This week in US retail

00:44 Nordstrom Rack’s expansion

01:54 Target enters prestige beauty

03:23 Williams-Sonoma grows 6.2%

05:23 Lowe’s tackles the trades gap

09:16 Beauty starts watching Gen Beta

11:39 Closing thoughts

Sources:

Nordstrom: https://press.nordstrom.com/news-releases/news-release-details/nordstrom-rack-open-new-location-cypress-texas

Target: https://corporate.target.com/press/release/2026/08/target-launches-target-beauty-studio,-its-destination-for-what-s-new,-now-and-next-in-beauty

Williams-Sonoma: https://www.sec.gov/Archives/edgar/data/719955/000071995526000203/exhibit991fy2026q2earnings.htm

Lowe’s Foundation: https://corporate.lowes.com/newsroom/press-releases/lowes-foundation-launches-nations-largest-skilled-trades-coalition-nvidia-att-bank-america-carrier-general-motors-dewalt-and-duke-energy-help-train

WWD: https://wwd.com/beauty-industry-news/beauty-features/generation-beta-beautys-next-big-demographic-opportunity-1239083468/

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