Matt Oakley on Humans, Machines, and the Future of Measurement
Matt Oakley explains how AI is transforming PR measurement, reshaping media strategy, and becoming a critical new audience.
2 Syys 202519min
Johna Burke on Embracing AI Responsibly
Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.
6 Elo 202517min
Anne Green and Mark McClennan on Ethical Frameworks for AI in PR
Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR.
28 Heinä 202517min
Winning in the Age of Clickless Search with Brian Stempeck
Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.
25 Heinä 202516min
Michael Brito on Why PR Should Lead the AI Revolution
Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy.
24 Heinä 202515min
Engineering the Future of PR with Aaron Kwittken
Aaron Kwittken warns of PR’s existential risk and reveals how AI, data, and a mindset shift toward “communications engineering” can future-proof the industry.
20 Heinä 202517min
Greg Matusky on Why AI Is a Communicator’s New Superpower
Greg Matusky unpacks how AI is enabling hyper-personalized messaging and transforming crisis response.
17 Heinä 202517min
