Episode 4 - THRIVE 2025 Takeaways with James and Corinne
ATC Loc Lessons17 Marras 2025

Episode 4 - THRIVE 2025 Takeaways with James and Corinne

Takeaways from ATC Unconference THRIVE 2025: Corinne and James talk you through what went on - on the stage and behind the scenes

In October 2025, the ATC community came together at the iconic People's History Museum in Manchester for ATC THRIVE 2025, a two-day unconference exploring how language service companies can grow through collaboration, technology, and genuine relationships. The theme? Building a sales-first mindset supported by marketing, technology, and teamwork to ensure language service companies are ready for whatever comes next.

Across panels, workshops, discussions, and the first-ever ATC Open Mic session, one message stood out loud and clear: growth happens when we put people and purpose at the heart of our sales strategies. From Bernadette Byrne's masterclass on building long-term client relationships to Richard Michie's keynote on marketing strategy delivered with a pinch of Northern charm, via insightful panels and discussions, the sessions offered one clear takeaway: there are no silver bullets; growth is hard work, a shared mindset, and a genuinely human affair.

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Jaksot(13)

Episode 13 - Celebrating 50 Years of ATC: An interview with Geoffrey Bowden

Episode 13 - Celebrating 50 Years of ATC: An interview with Geoffrey Bowden

A look back at how language technology and the language services landscape has evolved over the last 50 years   To celebrate the ATC's 50th anniversary as trade association, hosts James Brown and Cori...

31 Elo 53min

Episode 12: Language rights are human rights: How Clear Global supports underserved communities through language technology

Episode 12: Language rights are human rights: How Clear Global supports underserved communities through language technology

Language rights are human rights: How Clear Global supports underserved communities through language technology   In this special Loc Lessons episode, Corinne Smith is joined by Jolanta Wantuła, Proje...

23 Heinä 25min

Episode 11 - Celebrating 50 Years of ATC: An interview with Isabella Moore CBE

Episode 11 - Celebrating 50 Years of ATC: An interview with Isabella Moore CBE

To celebrate the ATC's 50th anniversary as trade association, hosts James Brown and Corinne Smith have invited Isabella Moore CBE to speak on the Loc Lessons Podcast. One the "ATC Originals",  Isabell...

2 Heinä 34min

Episode 10 - How LSCs are Using AI Today with Gabriel Karandyšovský

Episode 10 - How LSCs are Using AI Today with Gabriel Karandyšovský

A deep dive into the latest ATC Research Insights on how language service companies are using AI today and what's driving adoption The latest ATC Language Industry Report What Kind of LSC Are You is o...

19 Touko 28min

Episode 9 - Finding the Why in AI: How to approach AI adoption in language service companies

Episode 9 - Finding the Why in AI: How to approach AI adoption in language service companies

In episode 9 of the Loc Lessons podcast, hosts James Brown and Corinne Smith are joined by Rob Martin, founder of Magic Beans Agency, a company that's on a mission to empower language service companie...

23 Maalis 35min

Episode 8 - Mastering Client Relationships with Bernadette Byrne

Episode 8 - Mastering Client Relationships with Bernadette Byrne

From transactional to transformational: How to skilfully onboard, manage and nurture clients for long-term success   In this episode of LocLessons, hosts James Brown and Corinne Smith are joined by Be...

9 Maalis 31min

Episode 7 - UK Market Insights and Predictions for 2026 with Gabriel Karandyšovský

Episode 7 - UK Market Insights and Predictions for 2026 with Gabriel Karandyšovský

Breaking down the latest ATC Language Industry Snapshot with Gabriel Karandyšovský   In Episode 7 of the ATC LocLessons podcast, James Brown is joined by ATC researcher Gabriel Karandyšovský to discus...

9 Helmi 31min

Episode 6 - 2025 in review and a sneak peek at 2026

Episode 6 - 2025 in review and a sneak peek at 2026

A look back at ATC's highlights in 2025, and what's to come next year.   In this last episode of the year, Corinne and James are joined by Commercial Collaborations Lead Sarah Bawa Mason and ATC's new...

16 Joulu 202530min

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