How IKEA tricks you... over and over
IKEA is a barn filled with two types of things - furniture... and psychology.The story of the world's biggest furniture business is one filled with tricks and traps that are designed to exist just bel...
6 Syys 50min
Why Uber Eats Is About To Get Even More Expensive
Australia just gave gig delivery workers a legal minimum wage. It's a big win for workers - and it means your Uber Eats order is about to get even more expensive. Here's how UberEats built an empire o...
24 Elo 53min
The Toxic Economy of Gaming
The video game industry makes more money than movies and music combined - and it got there by deploying the greatest hits of dark consumer psychology. Gambling, paywalls, and slowly but surely chisell...
27 Heinä 50min
Why Are All Our Movies Ads Now?
When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of...
13 Heinä 53min
Hang on... was Tupperware a pyramid scheme?
Tupperware is one of those words so common we forgot it's a brand. It's also one of the great untold business stories, with a pioneer who was deliberately erased from view. Did she design a pyramid s...
29 Kesä 45min
Ryanair: How The Bad Guy Won
A cheap flight… that ends up feeling expensive. This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it. Removing olives, lukewarm off-brand soft drinks, expe...
15 Kesä 50min
How Kodak Engineered Its Own Demise (Literally)
Kodak didn’t make a mistake. The digital camera was invented in their own building but it was missing more than film. It was missing a business model. 0:00 Intro 3:15 Two Truths & A Lie 4:15 The Man W...
1 Kesä 48min
