Creator Marketing Is Growing Up
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting t...
22 Syys 58min
Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones wi...
16 Syys 53min
Cracking The In-Store Attribution Code In Influencer Marketing
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
1 Syys 43min
Programmatic Gets An Agentic Brain
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means fo...
25 Elo 58min
Google's Mass Arbitration Problem
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for ...
18 Elo 51min
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of ...
11 Elo 51min
'Models Built For Me'
Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real...
4 Elo 54min
