The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving9 Syys

684: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.

Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.

In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.

With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.

Today Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.

An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term "Covid-stasis" forecasting the pandemic's lasting psychological and behavioral effects. Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.

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685: Fair Shake: Women and the Fight to Build a Just Economy (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic featuring an interview with the authors of Fair Shake: Women and the Fight to Build a Just Economy, Naomi Cahn, June Carbone, and Nancy Levit....

16 Syys 52min

683: Professor of Finance at Copenhagen Business School, Jesper Rangvid, on the End of 40 Years of Falling Interest Rates

Jesper Rangvid, professor of finance at Copenhagen Business School, explores what leaders should understand about interest rates, inflation, the cost of capital, prioritization, and AI. Rangvid explai...

7 Syys 50min

682: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Inn...

2 Syys 48min

681: Harvard's Cornelia Choe on How Great Leaders See Differently

Cornelia Choe explains why being right is no longer enough for leaders operating in environments of constant change. She calls the problem "perspective blindness": we may be correct about what we see ...

31 Elo 40min

680: Psychotherapist, Glenn Hutchinson, on Why Good People Cheat: What Infidelity Reveals About Decision-Making

Glenn Hutchinson, a psychotherapist who developed the personality science behind the assessments used by Match.com, explores one of the most misunderstood aspects of infidelity: why people sometimes v...

26 Elo 45min

679: Director of the K. Lisa Yang Global Engineering and Research Center at MIT, Amos Winter on Global by Design

Amos Winter, professor of mechanical engineering and director of the K. Lisa Yang Global Engineering and Research Center at MIT, explains how innovators can create high-performance, affordable product...

24 Elo 58min

678: Social Organizational Psychologist, Jeremy Pollack, on Why Smart Leaders Still Fail at Conflict Resolution

Jeremy Pollack, PhD, argues that most workplace conflicts cannot be resolved by negotiating solutions alone. Before people can solve a problem together, they must first feel understood, respected, and...

19 Elo 43min