System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal reportedly worth around $700 million
Kendall Jenner joins TRIP as global ambassador and equity shareholder as the calming beverage brand tracks toward $200 million in revenue
System raises $20 million to build a vertically integrated peptide platform, betting on infrastructure as the category approaches $163 billion globally

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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