150 - 75% Want More AI. Only 23% Trust It.
Salesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the software we already use ev...
5 Loka 49min
140 - AI Is Getting Cheaper. Judgment Is Getting Pricier
AI can move faster, work cheaper, and handle more than ever—but human judgment is still the differentiator. In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack why “cognitive surrende...
28 Syys 45min
148 - AI Is Moving Faster Than Business Can Keep Up
AI innovation isn’t slowing down—but can businesses keep up? In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack the billions flowing into AI, measurement, and research tech, from Pro...
21 Syys 49min
147 - The $2 Billion Question Facing Market Research
AI is eating enterprise software from the inside out, and market research is either infrastructure or acquisition bait. In episode 147 of The Exchange, Karen Lynch and Lenny Murphy dig into a $2 billi...
14 Syys 48min
145 - Digital Twins, Synthetic Data, and the New Rules of Research
AI is rewriting the rules of research and marketing, and not always gently. This episode digs into what happens when digital twins start speaking for us, when synthetic data gets too convincing to que...
31 Elo 41min
144 - AI Is Changing Research. But Can We Still Trust the Data?
AI funding just topped $400 billion. A research giant went private at a huge premium. And fake polling data fooled the media. What do these have in common? In episode 144 of The Exchange, Lenny Murphy...
25 Elo 54min
143 - The Real Signal Behind This Week's Biggest Insights Industry Deals
A $2 billion ad verification deal, a trillion dollars in retail spending up for grabs by AI agents, and a synthetic population standing in for 8.3 billion real people. In episode 143 of The Exchange, ...
17 Elo 49min
