Retroist Podcast Episode 371 (Columbia House)

Joining Columbia House was something I wanted to do long before I really understood how it worked. I remember filling out the forms for records and later CDs, then having my mom stop me before I could send them away. A couple of my friends actually belonged, and from where I was sitting they seemed to have figured out some secret way of getting huge piles of music for almost nothing. I mostly knew Columbia House through the catalogs and all the mail that came with them. At an age when I loved getting anything addressed to me, that alone gave the whole thing a lot of appeal.

On the show, I start with the Columbia Record Club in the 1950s and how it grew into the Columbia House most of us remember. I get into the famous introductory offers, the monthly selections, and how the company could afford to send people so much music for so little money up front. Later I follow Columbia House through its enormous success with CDs and into the period when buying music online started making the whole system feel increasingly unnecessary. I also pull out a newspaper from when the club first appeared near me and look at what else was going on at the time.

What interests me most about Columbia House is how much I remember something I didn’t even get to try. The catalogs were everywhere and I spent plenty of time deciding which albums I would choose even though I was probably never going to send the form away. Columbia House managed to make ordering music fun (at least for me as a kid).

By the time I could have joined Columbia House without asking anyone, I had plenty of other ways to buy music. The company kept going much longer than I realized, first with music and later with movies, while the part of it I remembered had already faded away. I never got the stack of tapes or CDs for a penny that I imagined as a kid, but like millions of other people, I remember choosing them and I am sad those days are over.