Let's Build a Competitor Conquest Campaign! (Episode 530)

Let's Build a Competitor Conquest Campaign! (Episode 530)

Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story. In this episode, Chris Schaeffer tears down the myth of "conquesti...

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(431)

Rebuilding Your Google Ads Based on Revenue (Episode 529)

Rebuilding Your Google Ads Based on Revenue (Episode 529)

Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this k...

7 Syys 31min

HUGE Changes to Merchant Center (Episode 528)

HUGE Changes to Merchant Center (Episode 528)

Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and P...

31 Elo 36min

How Long Does It Take To Succeed With Google Ads? (Episode 527)

How Long Does It Take To Succeed With Google Ads? (Episode 527)

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Goo...

24 Elo 24min

1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to ...

17 Elo 26min

ChatGPT Ads vs Google Ads (Episode 525)

ChatGPT Ads vs Google Ads (Episode 525)

I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks. Try Opteo for...

10 Elo 22min

Answering Questions About Google Ads (Episode 524)

Answering Questions About Google Ads (Episode 524)

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited ...

3 Elo 33min

Do This Before You Hire a PPC Manager (Episode 523)

Do This Before You Hire a PPC Manager (Episode 523)

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account...

27 Heinä 29min

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