318 | Why Higher Fees Aren’t About Confidence or Packaging with Allan Dib
Higher fees aren’t about confidence, better packaging, or simply deciding to charge more. They come from widening the gap between what your client pays and what they believe the outcome is worth. In t...
6 Loka 51min
317 | Why Most B2B Positioning Fails with April Dunford
Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, mar...
25 Elo 46min
314 | Beyond AI-Generated Strategy with Jenny Sagstorm
Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, a...
25 Elo 1h 3min
316 | Why Customers Change Minds with Bobby Moesta
Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change.In this episode of The Brand Master...
18 Elo 53min
315 | The End of Selling Expertise with Blair Enns
Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of t...
10 Elo 52min
313 | Why Brand Value Now Comes From Human Values with Mary Meehan
Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are reshaping brand value in a worl...
14 Heinä 42min
312 | Why Everything Agencies Sell is About to Collapse with TIm Williams
AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what cli...
7 Heinä 1h 1min
