Jimmy Fallon and Bozoma Saint John on Developing Brands People Love

Jimmy Fallon and Bozoma Saint John on Developing Brands People Love

Jimmy Fallon and Bozoma Saint John on Building Brands People Love 21 Oct 2025 --- The media environment moves fast, and it takes ever more creativity and authenticity to cut through the noise and build a brand. No one knows this better than Jimmy Fallon and Bozoma Saint John, who bring their decades’ of experience in entertainment and marketing to the new reality competition show On Brand. In this episode of HBR IdeaCast, the late night host and former Netflix CMO share what’s worked for them when it comes to honing their personal brands, inspiring creative teams while still expressing strong opinions, fostering collaborative environments, and telling stories that capture consumers’ attention and imagination. #marketing #OnBrand #BozomaSaintJohn #JimmyFallon Books, tools, and more: store.hbr.org Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #YourCareer #Career #Job #Work #Business #Harvard #HarvardBusinessSchool Copyright © 2025 Harvard Business School Publishing. All rights reserved. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices

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To Alter Company Culture, Focus on Systems—Not Mottos

To Alter Company Culture, Focus on Systems—Not Mottos

To Change Company Culture, Focus on Systems—Not Slogans 3 Feb 2026 --- Culture change fails when leadership messaging isn’t backed by behavior. Real impact comes from operational shifts—not slogans...

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A Harvard Business Professor Unpacks the Pierce Acquisition in "Succession

A Harvard Business Professor Unpacks the Pierce Acquisition in "Succession

A Harvard Business Professor Breaks Down the Pierce Acquisition in “Succession” 23 May 2023 --- In negotiations, your emotions can cost you. A lot. Logan Roy and his children offer lessons in how (...

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How to Write Email with Military Precision

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How to Write Email with Military Precision 28 Feb 2023 --- Here are three tips on writing crisper and cleaner emails that elicit quicker and higher-quality responses from colleagues and clients. ...

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How to Give Feedback—Especially When You’re Dreading it | Christine vs. Work

How to Give Feedback—Especially When You’re Dreading it | Christine vs. Work

How to Give Feedback—Especially When You’re Dreading it | Christine vs. Work 1 Jun 2021 --- 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝘼𝙨𝙘𝙚𝙣𝙙 𝙩𝙤𝙙𝙖𝙮! ✨ https://www.youtube.com/c/HBRAscend ✨ Giving feedback...

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Deciphering the Economic Upheaval of the Covid-19 Crisis

Deciphering the Economic Upheaval of the Covid-19 Crisis

Understanding the Economic Shock of the Covid-19 Crisis 21 May 2020 --- Predicting the path ahead has become nearly impossible, but we can speculate about the size and scale of the economic shock. ...

19 Syys 6min

How Etsy Identified Its Purpose and Executed a Turnaround | Cold Call

How Etsy Identified Its Purpose and Executed a Turnaround | Cold Call

How Etsy Found Its Purpose and Crafted a Turnaround | Cold Call 12 Jul 2023 --- Etsy, the online seller of handmade goods, was founded in 2005 as an alternative to companies that sold mass-manufact...

19 Syys 33min

What's the Most Effective Negotiation Tactic?

What's the Most Effective Negotiation Tactic?

Can you guess the most effective negotiation tactic? Three researchers used AI to analyze hundreds of hours of negotiation recordings from MBAs and executives worldwide. Here’s what they found.Read th...

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