467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma

467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma

Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, one of Europe’s fastest-growing sleep innovation companies, with mattresses, beds, and pillows sold in over 30 countries to 4 million customers. Learn the marketing strategies and mindset that allowed Emma to endure the DTC mattresses boom and continually have 30% year-over-year growth. Listen to Nathan and Manuel discuss: Starting his first mattress company at 19 years old Finding product market fit by doing customer service Standing out in the competitive DTC mattress boom Approaching product development research as a startup Why you shouldn’t raise money to raise money Advice on entering a new national market Marketing attribution hacks for small businesses How your mindset can overcome your competition And much more DTC marketing advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

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637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi went from six arrests in 18 months to building a portfolio generating over $250 million in annual revenue by age 30. What makes her story fascinating isn't just the rags-to-riches narr...

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636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale o...

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635: The Meta Ads System Working in 2026 | Nick Shackelford

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearl...

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634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upg...

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633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, t...

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632: (Solo) Why In-Person Still Wins (Even in a Remote World)

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for...

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631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

Will Nitze went from selling Linsanity T-shirts in his college dorm to building IQ Bar into a $125 million brain food empire—with just a team of ten people. No bloated headcount. No burning through ...

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