Digital Transformation Lessons with Andrea Scown
Human In The Loop28 Loka 2025

Digital Transformation Lessons with Andrea Scown

Andrea Scown is the Chief Executive Officer of Mitre 10, recognised as the first female and first internal appointment to lead the iconic Kiwi home improvement retailer. With decades of experience across retail, private equity, and customer experience, Andrea has guided Mitre 10 through an ambitious transformation focused on digital innovation, operational excellence, and empowering its people.


An advocate of collaborative leadership and customer-centricity, Andrea draws on her background in managing teams at well-known companies such as EziBuy, Bendon, and Speciality Fashion Group. She is passionate about using technology to drive meaningful change in customer experience and is committed to advancing diversity in leadership roles in traditionally male-dominated industries.


A Chartered Accountant and Chartered Director, Andrea’s journey from rural sharemilker to CEO underscores her drive and vision for helping New Zealanders "love where they live, work and play". Known for her practical approach and ability to mobilise teams, Andrea’s insights make her a highly influential voice on business transformation and the future of retail.


We discuss:


· The role of digital innovation in meeting changing consumer expectations


· Lessons in building resilience and agility as you move from legacy systems to innovation


· Using artificial intelligence and robotics to empower teams and improve CX


· Real-time data for empowering frontline teams and improving customer interactions



Mitre10: https://www.mitre10.co.nz/


Andrea on LinkedIn: https://www.linkedin.com/in/andrea-scown-001b3338/





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Find us on LinkedIn:


Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/


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Follow us on Instagram: @humaninthelooppodcast


Find us on LinkedIn:


Alaina: https://www.linkedin.com/in/alaina-luxmoore/


Hamish: https://www.linkedin.com/in/hafriedlander/


Danu: https://www.linkedin.com/in/danuabey/


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Email alaina@rushdigital.co.nz if you have feedback, comments, questions or compliments

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