Facebook Just Gave Independent Musicians the Best Argument Yet for Owning Their Fan Relationships
Making a Scene Presents23 Syys

Facebook Just Gave Independent Musicians the Best Argument Yet for Owning Their Fan Relationships

Making a Scene Presents - Facebook Just Gave Independent Musicians the Best Argument Yet for Owning Their Fan Relationships

Meta’s new subscription plans and reported restrictions on outbound links expose a problem independent musicians have been living with for years. Artists have spent decades building audiences on social media, only to discover that having thousands of followers and having control of a music business are two very different things.

The Landlord Has Decided to Charge for the Front Door

Imagine spending fifteen years building a music venue. You book the bands, paint the walls, install the sound system, promote the shows, and convince thousands of people that this is where they should come to hear great music. You develop relationships with regular customers who return every weekend, bring their friends, buy merchandise, and become part of the community surrounding the music. Eventually, you have built a thriving little business around something you created, and although the building belongs to somebody else, you have every reason to believe the people who keep coming through the door are your customers.

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