Slow Burn - Decoder Ring | Bridget in the Buff

In the early 1970s, a jigsaw puzzle of a cheerful, young, naked, fat woman known only as “Bridget in the Buff” arrived in stores all over America. It was just the first of countless Bridget-related merchandise that would be sold around the world for the next decade: calendars, playing cards, coloring books, cookbooks, and much more. Bridget was everywhere. But who was she?

In this episode of Decoder Ring, the real Bridget reveals all. Her name is Dawn Brooks, and she takes us through the unusual path that led her to pose nude for scores of popular products. How does it feel to be a gag gift—and now, an unlikely icon?

Besides Dawn, you’ll hear from her friends Leslie Block Prip, Kathy McDermott, and John Emery; Herb Kavet, whose company created the “Bridget in the Buff” line of products; and Bridget admirers Laura Mazzuca Toops and Ginger Geralamo.

Thank you to Brenda Oelbaum, and to Molly Brown and Olivia Dever from the Northeastern University Archives and Special Collections.

This episode was written by Willa Paskin and produced by Evan Chung, our Supervising Producer. Decoder Ring is also produced by Max Freedman. Merritt Jacob is Senior Technical Director.

If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.

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