Speed to Registration: The Tactic That LIFTS Sign-Ups 25% | Ep. 20

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

Free + Virtual! Save your spot! https://www.eventastic.com/

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MASSIVE thank you to our Sponsor, Cvent!!

Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

Check out more at cvent.com/Jay

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Speed to registration is one of those event marketing moves that costs you nothing and can lift registration rates past 25% if you actually run it. Jay Schwedelson, founder of Eventastic and GURU Media Hub, hosts this solo episode, walking through the mechanics of incentivizing fast registration without leaning on discounts. He also gets into why most event marketers are leaving easy numbers on the table by sending event promos only during weekday business hours. If you run webinars, virtual events, or in-person conferences, and you're still rerunning last year's promo playbook with the year switched, queue it up.

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✅ The Topic

What's the registration-boosting move most event marketers are skipping, and why is your send schedule leaving population on the table?

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📌 What You'll Learn

• Run speed to registration with content instead of discounts: tell the first 200 (or 300) registrants they get on-demand access, and watch how fast people sign up
• Set the speed to registration cap above your typical registration count so the offer feels exclusive without limiting your final turnout
• Replace the generic "register in the next 48 hours for a discount" copy with content incentives like industry reports, survey results, or toolkits
• Send weekend and nighttime emails for event promo, since different segments of your database open at different times
• Benchmark off-hour email performance against itself, not against your weekday 11 AM open rate
• Run social promo for your event on weekends and at night to reach followers who scroll outside business hours
• Stop running last year's promo plan with the year changed; that's the biggest fail in event marketing