No Plan B: Vincent Van den Broeck on Entrepreneurship, Risk & the Power of Going All In | 4Ps Podcast

What happens when you lose a business, start over during a global pandemic, sell thousands of donuts, and still choose to keep moving forward?

Welcome to another episode of The 4Ps Podcast, hosted by Trunnis Goggins II, featuring entrepreneur Vincent Van den Broeck, owner of Hashtag in Brussels, Belgium, a restaurant known for its waffle burgers and all-day brunch.

At just 34 years old, Vincent has already experienced multiple chapters of entrepreneurship. From opening his first restaurant in 2018 to launching Hashtag in 2019, navigating the challenges of COVID-19, and creating a home-based donut business that sold thousands of donuts per day, Vincent's journey is filled with risk, reinvention, hard work, and determination.

During this inspiring conversation, Vincent shares why he believes entrepreneurship was the logical next step for him, how losing his job forced him to accelerate his plans, and why he eventually made the difficult decision to close several ventures and focus on Hashtag.

But this conversation goes far beyond restaurants and business.

Vincent challenges listeners to ask themselves a powerful question:

“What do you truly love to do?”

He discusses the importance of removing the words “yeah, but” from our vocabulary, following our own happiness instead of living according to other people's expectations, and developing the conviction to pursue our goals—even when the outcome cannot be guaranteed.

Trunnis and Vincent also explore risk, mindset, discipline, recovery, and the belief that consistent effort can create meaningful results over time.

🔥 In This Episode:

• 🇧🇪 Meet Vincent Van den Broeck, entrepreneur and owner of Hashtag in Brussels

• 🍔 The story behind Hashtag's signature waffle burgers

• 🏪 Opening restaurants at a young age

• 🦠 Navigating the challenges of COVID-19

• 🍩 Selling thousands of donuts during lockdown

• 🔄 Why Vincent decided to take several steps back to move forward

• 💡 The importance of curiosity, numbers, and building

• 🚀 Taking the leap into entrepreneurship after losing a job

• ❤️ Discovering what you truly love to do

• 🚫 Removing “yeah, but” from your vocabulary

• 🧠 Developing belief and conviction

• 🎯 Risk-taking, consistency, and personal responsibility

• 💪 The relationship between hard work and results

• 🏋️ Why recovery is just as important as effort

• ✍️ Trunnis discusses the Buffalo Voices young writers workshop

• 📚 Veritas Publishing House and opportunities for emerging authors

• 🎙️ The upcoming No Filter podcast with Kate Lovett

From waffle burgers to big dreams, Vincent's story is a reminder that entrepreneurship requires courage, commitment, flexibility, and a willingness to keep showing up.

Learn more... https://hashtagbrussels.com/

👉 Like, subscribe, comment, and share this episode with someone who needs encouragement to pursue their passion and take the next step.

📌 Watch for upcoming episodes of The 4Ps Podcast and the launch of No Filter on October 16, 2026.